The trees are blooming, love is in the air and NY City corporate event planners are finalizing details for their spring events. As an event photographer in NY City, I never forget the basics of my journalistic training when covering a story: tell the who, what, why, where and when

For every assignment shooting business party, non-profit gala, meeting and reception photography, here are the shots I always get to tell the story of the event: before the events starts we cover the empty room showing the design, decor and food. During the party we are sure to get photos of senior management, board members and a variety of candid photos. If there is a program of course the speakers are covered as well as overall shots showing the guests, room and speaker.

Event photos are often delivered quickly for social media and press. With a little planning, your special event photographer should be able to deliver excellent and memorable event photography!

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Spring is in the air and marketing and NYC public relations teams are ramping up for this season’s corporate meetings and non-profit galas. Having covered conference, meeting, special events and gala photography in NY City, here are some thoughts on how to help your public relations photographer do a great job.

First, let your photographer know the key photos you’ll need for publication in social media including the VIP staff and guests. Second, share the event’s timeline so the team has a strategy for fitting in any posed shots needed for press. Third, facilitate smooth delivery of rush images in advance by providing contact information and deadlines.

Lastly, just want to clarify that there are two types of digital files used for different purposes. Low-resolution files hold less digital information and hence are used for social media and web use. High-resolution files are like negatives and hence are large files, and used only for physical printing purposes. We usually deliver low-res images via DropBox, and the high-res images on DVD.

At a recent fundraising luncheon for a well-known medical center, the guests were treated to a spectacular fashion show featuring one gorgeous gown after another. As a special event photographer in NY City, its always a treat to document such wonderful festivities!