Spring is in the air and marketing and NYC public relations teams are ramping up for this season’s corporate meetings and non-profit galas. Having covered conference, meeting, special events and gala photography in NY City, here are some thoughts on how to help your public relations photographer do a great job.
First, let your photographer know the key photos you’ll need for publication in social media including the VIP staff and guests. Second, share the event’s timeline so the team has a strategy for fitting in any posed shots needed for press. Third, facilitate smooth delivery of rush images in advance by providing contact information and deadlines.
Lastly, just want to clarify that there are two types of digital files used for different purposes. Low-resolution files hold less digital information and hence are used for social media and web use. High-resolution files are like negatives and hence are large files, and used only for physical printing purposes. We usually deliver low-res images via DropBox, and the high-res images on DVD.