Spring is in the air and marketing and NYC public relations teams are ramping up for this season’s corporate meetings and non-profit galas. Having covered conference, meeting, special events and gala photography in NY City, here are some thoughts on how to help your public relations photographer do a great job.
First, let your photographer know the key photos you’ll need for publication in social media including the VIP staff and guests. Second, share the event’s timeline so the team has a strategy for fitting in any posed shots needed for press. Third, facilitate smooth delivery of rush images in advance by providing contact information and deadlines.
Lastly, just want to clarify that there are two types of digital files used for different purposes. Low-resolution files hold less digital information and hence are used for social media and web use. High-resolution files are like negatives and hence are large files, and used only for physical printing purposes. We usually deliver low-res images via DropBox, and the high-res images on DVD.
Being a great fan of jazz, rock n’roll, punk & NYC new wave music, I’ve always taken my camera along to shoot concert photography. Being a concert photographer is the epitome photojournalism, as its just you and your camera, and the person on stage. Music and concert photography has always been among my favorite things to photograph and New York City has been a great place to be for this as there are so many great concert venues here.
For many years I was fortunate to shoot for DownBeat Magazine, one of the premier jazz magazines. Here’s a published spread of the wonderful vocalist Dianne Reeves. She is an amazing talent and was such a pleasure to work with! You can see more of my music photography here.